0 - The Business of High-Ticket Coaching

Welcome to The Business of High-Ticket Coaching — a Piqued Consulting podcast.In this short intro episode, host Richard Hickman shares who he is, why he started the show, and what to expect from future episodes.Richard is the founder of Piqued Consulting, a marketing agency serving high-ticket coaches. Before coaching, he ran a cybersecurity and digital forensics firm, which he successfully exited before shifting into marketing and CRM work. The pivot came after becoming a husband to Marianne Hickman — an international speaker and speaker coach — and a dad to six kids, a life that didn't mesh well with being on-call for hacked clients at 2 a.m.Today, Richard works with coaches of every kind — business coaches, mindset coaches, life coaches, financial advisor coaches — helping them install the marketing and CRM systems that let them grow without burning out.Why this show exists:Most high-ticket coaches have to figure out the business side on their own. There's no shortage of podcasts teaching coaching as a craft, but very few that break down the business of coaching — the offers, the pricing, the client acquisition, the systems that separate a sustainable business from a hustle.That's the gap this show fills.What to expect:Every week, Richard sits down with coaches who've built real businesses — $150K, $500K, $1M+ in annual revenue, consistently delivering $5,000+ offers as their primary income — and pulls back the curtain on exactly how they did it.This is a tactical show. No mindset fluff. No "just hustle harder." Real conversations about:— How guests built and priced their signature offers— Where they found clients after tapping their referral networks— What they did to scale past their own capacity— When they made their first hires (VAs, OBMs, sales reps) and what they'd do differently— The mistakes that cost them six figures to learnWhether you're an established coach trying to break through your next revenue ceiling, or you're earlier in the journey figuring out the fundamentals, this show is your tactical playbook.New episodes every week.Want to be a guest? Apply at apply.piqued.consulting