EPISODE · Jun 26, 2021 · 59 MIN
001: WTF is Wine Stains & Social Media Marketing 101
from Wine Stains · host Connor & Kaitlyn Parker
Sit down with husband and wife Connor & Kaitlyn Parker as they share the behind-the-scenes (aka very raw, very candid) story of how the Wine Stains podcast came to be. WE'RE DISCUSSING: How the "Wine Stains Pod" came to be What does Kaitlyn do all day? (life as a copywriter) Managing personal and business finances as dual entrepreneurs When & how we both made the leap to full-time business owners Social media throwbacks, honest thoughts about certain channels, and marketing 101 (26:53) Team-building and the importance of outsourcing/hiring the right people Practicing "less but better" lifestyle philosophy Focusing on creating content that resonates (rather than feeling like it has to be revolutionary) Whether we consider ourselves to be "CEOs", what that title means to us, and what to consider when claiming your own title 3 quick bullet points/takeaways on marketing from Kaitlyn THINGS WE MENTIONED: Profit First by Mike Michalowicz - https://rstyle.me/+oXAB9cA9DJEPi4ZFKyOyUw The Copywriter Club - https://thecopywriterclub.com/ Who, Not How by Dan Sullivan - https://rstyle.me/+YcC3bwagHEQhWSZz8QRLlg Essentialism by Greg McKeown - https://rstyle.me/+PNaRFAB9YgBBnURNmcmOXA The Benham Brothers - https://benhambrothers.com/courses/ STAY CONNECTED: Connor on Instagram - @connor_parker - https://www.instagram.com/connor_parker/ Kaitlyn on Instagram - @kaitlynhparker - https://www.instagram.com/kaitlynhparker/ The Podcast on Instagram - @winestainspod - https://www.instagram.com/winestainspod/ Website: winestainspod.com Kaitlyn's personal blog: https://kaitlynhparker.com/
What this episode covers
Sit down with husband and wife Connor & Kaitlyn Parker as they share the behind-the-scenes (aka very raw, very candid) story of how the Wine Stains podcast came to be. WE'RE DISCUSSING: How the "Wine Stains Pod" came to be What does Kaitlyn do all day? (life as a copywriter) Managing personal and business finances as dual entrepreneurs When & how we both made the leap to full-time business owners Social media throwbacks, honest thoughts about certain channels, and marketing 101 (26:53) Team-building and the importance of outsourcing/hiring the right people Practicing "less but better" lifestyle philosophy Focusing on creating content that resonates (rather than feeling like it has to be revolutionary) Whether we consider ourselves to be "CEOs", what that title means to us, and what to consider when claiming your own title 3 quick bullet points/takeaways on marketing from Kaitlyn THINGS WE MENTIONED: Profit First by Mike Michalowicz - https://rstyle.me/+oXAB9cA9DJEPi4ZFKyOyUw The Copywriter Club - https://thecopywriterclub.com/ Who, Not How by Dan Sullivan - https://rstyle.me/+YcC3bwagHEQhWSZz8QRLlg Essentialism by Greg McKeown - https://rstyle.me/+PNaRFAB9YgBBnURNmcmOXA The Benham Brothers - https://benhambrothers.com/courses/ STAY CONNECTED: Connor on Instagram - @connor_parker - https://www.instagram.com/connor_parker/ Kaitlyn on Instagram - @kaitlynhparker - https://www.instagram.com/kaitlynhparker/ The Podcast on Instagram - @winestainspod - https://www.instagram.com/winestainspod/ Website: winestainspod.com Kaitlyn's personal blog: https://kaitlynhparker.com/
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001: WTF is Wine Stains & Social Media Marketing 101
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