002 - How Deion Sanders got 400m People Talking About Sunglasses.

This week’s episode of Sweat Equity, Alex and Brian break down one of the most brilliant sponsorship masterclasses of this year: How Deion Sanders drove 400m eyeballs to Blenders Eyewear in a single weekend thanks to a single quote from the Colorado State coach. Next, it’s onto New Heights, and what the Kelce brothers are doing to create one of the fastest-growing podcasts in sports, and finish it off with a cold email playbook straight from Tim Ferris and Shaan Puri - you’re not going to want to miss this one.SOCIALSFor weekly episodes of Sweat Equity, marketing case studies, and much more, get subscribed to our YouTube channel: https://www.youtube.com/@marketingexamined?sub_confirmation=1For more marketing content, growth playbooks, and deep dives, head to www.marketingexamined.comFollow Alex & Brian on Twittertwitter.com/alexgarcia_atxtwitter.com/brian_blum1Chapters:00:00 - Intro03:19 - The Kelce Bro’s Podcast Growth Strategy14:43 - Create your own category (VIVO Barefoot Shoes & Magic Mind)19:54 - Gymshark vs. Fabletics - How to seed influencers CORRECTLY22:20 - All Eyes on Coach Prime - Deon Sanders Marketing Masterclass43:18 - Viral Loops & Mailchimp's Genius Referral Program52:00 - Your Cold Emails Suck. Tim Ferris can help.