EPISODE · Mar 25, 2021 · 44 MIN
007 去拼多多买一单，体会消费的爱恨交缠
from 消费新知
拼多多是个矛盾的存在，市值早已经超过京东，但是不少一二线消费者的心里，它还是个买便宜货的low地方。而拼多多年活跃买家数已逾8亿，所以想了解中国消费者，就绕不开拼多多。本期节目我们讲了以下内容：- 拼多多里的真人“社会实验”，假货到底怎么赔？- 价格优惠和品牌溢价，消费者怎么选？- 拼多多在新线市场到底有多火？- 拼多多的游戏化运营策略，是人性洞察，还是逗你玩？【主播】Neo aka 胖虎曾在电商和在线教育行业创业操盘过千万粉丝的项目觉得说真话，很有意思笑点比较低，哈哈哈Renee aka 张姐中年赋闲的消费者行为研究者「消费新知」天团首席女主播数据和推理小说都可以看很久很久【编辑部的故事】最近在做深夜消费的调研，很刺激！到时候有机会分享 hhh对了，每周四更新，欢迎有品味的你前来订阅！Peace & Love
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007 去拼多多买一单，体会消费的爱恨交缠
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This episode is 44 minutes long.
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This episode was published on March 25, 2021.
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拼多多是个矛盾的存在，市值早已经超过京东，但是不少一二线消费者的心里，它还是个买便宜货的low地方。而拼多多年活跃买家数已逾8亿，所以想了解中国消费者，就绕不开拼多多。本期节目我们讲了以下内容：- 拼多多里的真人“社会实验”，假货到底怎么赔？- 价格优惠和品牌溢价，消费者怎么选？- 拼多多在新线市场到底有多火？- 拼多多的游戏化运营策略，是人性洞察，还是逗你玩？【主播】Neo aka 胖虎曾在电商和在线教育行业创业操盘过千万粉丝的项目觉得说真话，很有意思笑点比较低，哈哈哈Renee aka...
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