#01 A New Era for Partner Marketing | with Kevin Edwards

from The Partner Marketing Podcast · host Tradedoubler, Matthias Stadelmeyer

In the debut episode of the Partner Marketing Podcast, Kevin Edwards, founder of the Affiliate and Partner Marketing Association (APMA), shares his journey from leading roles in affiliate marketing to establishing a dedicated trade association for the UK affiliate industry. Kevin discusses the motivation behind APMA’s creation, emphasizing the importance of collaboration, representation, and collective problem-solving for brands, publishers, and networks. He highlights APMA’s rapid growth, its comprehensive roadmap, and its role in addressing challenges and opportunities in affiliate marketing.

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This episode is 54 minutes long.

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This episode was published on November 21, 2024.

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