011 - Why I’m Stepping Back From Social Media (And What It’s Teaching Me About Sustainable Business)

What would your business look like if you never posted on social media again?In this episode, I’m reflecting on a quiet experiment I’ve been running: dialing back social media… on purpose.As a psychologist-turned-founder, I built Selling the Couch with no MBA or marketing background—just a willingness to learn in public. For years, I followed the advice to “be everywhere” online. And in some ways, it worked: our Facebook group grew to nearly 10,000 members, I became a Facebook Super Admin, and our podcast found its way into the top 0.5% globally.But over time, I started asking a different question:What if visibility wasn’t the goal? What if alignment and energy were?In this video, I share:🔹 Why I stepped away from platforms like Facebook and LinkedIn🔹 The hidden emotional cost of “always being on”🔹 How my business clarified—not collapsed—when I stepped back🔹 What I’m choosing to build instead: slower relationships, intentional proximity, deeper work🔹 A gentle invitation for other Quiet Builders who are feeling the same pullThis isn’t a call to quit social media. It’s a conversation about designing a business that doesn’t depend on it.--Resources:Join Quiet Builder: A premium letter for thoughtful founders, leaders, and therapists growing with soul, not speed.https://www.sellingthecouch.com/quietbuilderOr follow us on YouTube for weekly video episodes:https://www.youtube.com/@QuietBuilders