013 - An Ad Agency Executive With A Strategic Plan for Living

from Actual People · host Chauncey Zalkin

Get Curious, Get Clear - Writing a Life Brief with Bonnie Wan. Today host Chauncey Zalkin sits down with the author of "The Life Brief ".Her guest, Bonnie Wan, has been the head of brand strategy at famed agency Goodby, Silverstein and Partners for over 13 years - and she took that talent for zeroing in on making meaning for major brands and parlayed it into writing briefs for people's lives starting with her own. Take a listen.Written, directed, and executive produced by Chauncey Zalkin. Intro/Outro sound engineered by Eric Aaron. Photography by Alonza Mitchell with Design Consulting by Paper + Screen.Want to go deeper? Follow my Substack and don't forget to pledge subscription. (;Want to see the episode? Subscribe to the Actual People YouTube Channel.Follow us on Instagram for the latest updates and behind the scenes.We want to hear from YOU so if you want to be a guest, have a pithy but kind retort, or for business inquiries, drop me a line.Actual People, a Podcastwww.chaunceyzalkin.com

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This episode was published on May 22, 2024.

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