015. BLOOMS BY ELLE [VIDEO]

Floral artistry, business struggles, and the high-stakes world of luxury weddings—this episode of Crew Table goes deep with Melissa from Blooms by Elle, one of Sydney’s top florists known for creating breathtaking, high-end floral installations. With 14 years in the industry, Melissa has worked on some of the most extravagant weddings and events, but her journey has been anything but easy.She opens up about the realities of running a floral business, why she chose to shut down her Croydon Park storefront after 2.5 years, and the challenges of balancing artistry with profitability. We get into the controversial world of pricing—why are florals so expensive, why do costs vary so much between florists using the same suppliers, and what really goes into those luxury floral setups?Melissa also shares the highs and lows of working with family, including her close business ties with her sister, Daniella from Ella Dee Events. Plus, we dive into some chaotic behind-the-scenes moments—like the time she had to save a wedding setup when disaster struck at my own engagement.This episode is an unfiltered look at the floral industry, the unexpected struggles, and the moments of magic that make it all worth it.HOSTED BY@georgejohnphotographyPRODUCED BY@danieljohnmedia