015 Deep Dive, Making It Real

An insider reveals how Apple grew from start-up to the world’s most-valuable company. Guy Kawasaki worked closely with Steve Jobs in the early days of Apple. focusing on the Macintosh computer. Guy offers valuable lessons for today’s entrepreneurs, and those with ambitions to start their own business. Learn more about your ad choices. Visit megaphone.fm/adchoices

Click on the link below for more... https://www.trustthelink.com/is-it-worth-it-to-make-and-sell-candles-7-pros-and-3-cons/ My mom is retired and I thought about doing it with her for fun, making some money would be good two right?  There are some pros and cons to this business that I learned and I wanted to share them with you.    First the negatives, so I end on a high note.   The largest negative with the candle business is the legal steps and having a business plan. All that legal stuff depends on where you live, but it's something to consider.    The next negative is there really are a lot of options when it comes to candles. This is good, but it's also bad I'm thinking of the term paralysis analysis where there are too many options and you end up doing nothing.   This is why it helps to have a written business plan.   For example, with my blog, every step is written out, so it's almost like paint by numbers. I dummy-proof it for myself.  The third negative and this had to do with many businesses is they take time. Things usually take longer than you expect.    For the advantages, there really is a lot.   For starters do you enjoy doing creative stuff using your hands? You could enjoy the art of creating a candle.  Candles provide a lot of benefits and not just light and fragrance, but relaxation, stress relief, romance, decoration, and more. Knowing that you are giving someone this can be an advantage because you believe in what you are selling right?   Another advantage is there are many different ways to make candles and market them. You can market candles on various platforms such as Etsy, eBay, Craigslist, Shopify.   There is locally and they are easy to transport in your car, such as trade shows, farmers' markets and even just going to an empty lot with a sign on a busy street to sell candles.    The fourth benefit is keeping kids, parents or grandparents entertained and busy. Doing something other than watching TV or playing video games, has to be good. Not like I'm trying to knock those things, but you know what I'm saying.   The last benefit is you can earn an extra income and that is a great thing in these crazy times.  You could also put your parents or kids to work for you.   These are a few things I discovered. If you disagree or want to add something. Leave a comment below.   For more ideas on starting a candle business as well as some nifty shit I discovered about candles in general, click on the link in the description or go to trustthelink.com.   Bye for now.

Neil discusses the importance of selling in the tutoring and coaching business. He acknowledges that many people feel uncomfortable with the idea of being salespeople, but talks about why selling is a skill used by everyone in various aspects of life. Neil shares his own experience of initially being reluctant to sell himself as a guitar teacher, but realising the necessity of selling to grow his business. He explains that selling is not about manipulation, but rather about offering a solution to a customer's problem at a fair price. Neil encourages tutors to overcome any reservations they may have about selling and highlights the importance of effectively communicating the benefits of their services to reach those who need them most. KEY TAKEAWAYS Selling is a skill used by everyone: Selling is not limited to salespeople but is a skill used by everyone in various aspects of life, including teaching, tutoring, and coaching. Selling is about solving problems: Selling is not about manipulating or pushing products or services onto people but rather about presenting a solution to their problems at a fair price and removing their resistance to acquiring that solution. Selling is a moral obligation: If you have the knowledge or expertise to help someone, it is your duty to offer them the solution to their problem. You're doing people a disservice but not offering your solution. Selling requires listening and understanding: It's important to listen to the customer, eliciting and understanding their problem, and determining if what you offer can help them. This approach ensures that you only offer solutions that fit the customer well. Selling builds credibility and goodwill: Being honest and transparent in your selling approach can generate immense goodwill with both prospective customers and competitors. By recommending competitors when you are not the right fit for a customer, you position yourself as an honest broker and gain credibility in the process. BEST MOMENTS "The Americans are way better at it than us."  "Selling the right way isn't the slippery spiel of the shiny suited weasel."  "I fell in love with selling and it's a wonderful transferable skill that I use day in day out."  "If you can't help them, explain that you're not the right person, or your product isn't a good fit for them."  "You can be the best bloody teacher in the world, but if nobody knows you're there or you can't communicate the benefits to them of you, then you might as well not exist."  www.Neilcowmeadow.com info@neilcowmeadow.com  Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years’ experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS!

Can you create a crochet course and sell it?How, where, who will buy?Lets talk about itThank you for listening to the Crochet Business School podcast.If you are loving the show, I would appreciate it if you would leave us a review hereIf you want early access to future episodes and exclusive members only episodes and challenges, join our membership hereYou can also subscribe to my newsletter here, and if you are looking for ebooks and courses to boost your crochet profits, you can find all of mine in my shop here