#015: Effective Marketing When Times Are Lean episode artwork

EPISODE · Mar 12, 2026 · 36 MIN

#015: Effective Marketing When Times Are Lean

from To A Million And Beyond · host Matt Willis

Is your marketing budget the first thing you cut back at the sign of a softening market?In lean financial times, many business owners blindly make cuts to their marketing strategies. This may save them crucial dollars and cents, but it comes at the cost of their brand-building momentum.In this session, we'll dive into the psychology of effective marketing and teach you how to take the best advantage of marketing opportunities while running a profitably lean operation.______________________________________________________Additional business growth resources are available at: https://wizardofads.org/partner/matt-willis/Who should we interview next?Send nominations to [email protected]

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#015: Effective Marketing When Times Are Lean

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This episode was published on March 12, 2026.

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Is your marketing budget the first thing you cut back at the sign of a softening market?In lean financial times, many business owners blindly make cuts to their marketing strategies. This may save them crucial dollars and cents, but it comes at the...

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