015: The Problem with Masculinity Rooted in Modern Feminism and How It's Taking Advantage of You

Modern feminism is everywhere—on T-shirts, in ad campaigns, and on your favorite influencer’s feed. But has the movement lost its way? In this episode of I Call Bullshit, Kristina Braly, MD takes a scalpel to the shiny surface of modern feminism and reveals a movement that’s been co-opted, commodified, and in some ways, masculinized. From power suits and “boss babe” energy to a dangerous lack of inclusivity, we explore how modern feminism often bypasses the collective fight for systemic change in favor of individual empowerment—and why that’s a damn problem. Key Talking Points The history and evolution of feminism across four major waves How brands have hijacked feminist messaging for profit Why modern feminism is failing women of color, trans women, and the working class The irony of embracing masculine ideals in the name of female empowerment How a return to grassroots organizing and feminine leadership traits could revitalize the movement Citations Equal Pay Act of 1963 – https://www.theguardian.com/world/2013/oct/14/laura-bates-everyday-sexism-feminism Harvard Business Review: Why We Need to Rethink “Power Suits” – https://hbr.org/2019/10/why-we-need-to-rethink-power-suits NPR: Feminism is Not a Brand – https://www.npr.org/sections/codeswitch/2017/01/24/511047775/feminism-is-not-a-brand Listener Takeaways Don’t fall for feminist branding without investigating corporate practices. Feminine traits like empathy and collaboration are not just valuable—they’re necessary. True feminism is collective, not just individualistic. Start or support local, intersectional grassroots efforts in your community. Contact Info Email: [email protected] Instagram: @icallbswithkb