015: The Secret to YouTube Videos That Actually Make You Feel Something | Laura Kirkpatrick

Laura Kirkpatrick spent four years in med school, started a vegan business that landed in 30 UK stores, did three years in management consulting, and then quit everything to ride bikes and make films.She left with 10,000 followers, no brand deals, and one consulting bonus as her safety net. She came to Cape Town on a whim after a stranger on a training camp suggested it instead of Mexico.This conversation is different from most we've had. Laura thinks about content like a filmmaker story arcs, conflict, feeling. She talks about why she hates Instagram, why her worst content gets the best metrics, and the difference between chasing views and making something that actually connects with people.We also get into the breakup that triggered everything, bikepacking from Annecy to Nice with someone she'd met once, building a van, and what it really means to be all in versus all consumed.🔗 Follow LauraYouTube: @lauradoessportsInstagram: Instagram@lauradoessportsStrava: Laura Kirkpatrick🔗 Follow ATHCOInstagram: @athco.ccYouTube: ATHCO🔗 Follow UsDaniel: @dannyjd_Jannis: @itsjaaannis