016 - Remarkable Content

Welcome to Episode 16 of HubShots! Recorded: Monday 18 January 2016 For show notes please visit: http://hubshots/episode-16/ Shot 1: Inbound Thought of the Week Action item: We’ve created a list of people we want to meeting – including listeners Action item: Plan to be there and what you want to get out of the event Shot 2: HubSpot feature/tip of the Week List of email unsubscribes: http://knowledge.hubspot.com/articles/kcs_article/email/how-do-i-export-a-list-of-unsubscribes Action item: Use it to keep your database clean Shot 3: Challenge of the Week Follow up on no new product updates – The HubCast mentioned a theory that it might be because they are focussing on product stability (after their recent outage issues). Shot 4: Opinion of the Week SEO = remarkable content, promoted well Understanding business outcomes, and providing a framework for achieving it. Action item: be more wholistic and ROI focussed when it comes to your ‘SEO projects’ Shot 5: General Tip of the Week HubSpot becoming more like Lifehacker every day… : http://blog.hubspot.com/marketing/productivity-hacks-counterintuitive Action item: Make sure you get the appropriate rest and time to relax Shot 6: State of Inbound Item of the Week p22 Revisit – Who write your marketing content? Companies are outsourcing to experts who can generate the content for them, to meet the increasingly competitive content requirements. Action item: Be realistic about the content you need (quality, format, cost) and source the best content creators (whether they be internal, or external) to achieve the results Shot 7: Motivation of the Week INFLUENCE by Robert Cialdini: http://www.amazon.com/Influence-Psychology-Persuasion-Revised-Edition/dp/006124189X The Psychology of Persuasion Example: “expensive = good” Shot 8: Resource of the Week Generating interactive content: http://www.playbuzz.com/create Some notes about interactive content: http://contentmarketinginstitute.com/2015/03/interactive-content-drive-leads/ Action item: test some of the interactive content formats Shot 9: Community Item of the Week Doing INBOUND Certification Action item: be certified as it gives you credibility and knowledge Get certified here > http://academy.hubspot.com/certification Shot 10: Listener Tip of the Week unroll.me from the HubSpot blog post about email productivity Thanks Mal Action item: check it out – it’s free! Shot 11: Podcast of the Week Conversioncast – http://podcast.leadpages.net/ – https://www.leadpages.net/library/category/conversioncast/