017 - Stop trying to go VIRAL. How to Build a TRUE fanbase with Kane Kallaway.

Alex and Brian sit down with Kane Kallaway to discuss the secrets to his success after just 1 year of full-time content creation (and why he doesn't care about going viral anymore). They discuss the value of an ENGAGED audience for any entrepreneur or business, the importance of "content minutes", if high production quality REALLY matters, and the pros and cons of building in public and sharing your secret sauce. If you're thinking of starting to create content for yourself or your brand, you can't afford to miss this episode.If you enjoyed the episode, consider giving us a 5 star review on Apple or Spotify. Appreciate you watching, and we'll see you next week.💰 SUBSCRIBE TO SWEAT EQUITY ON APPLE, SPOTIFY, OR WHEREVER YOU GET YOUR PODCASTS:https://link.chtbl.com/sweat-equityFollow Kane on Everything:Newsletter: https://espressoletter.com/IG: https://instagram.com/kanekallaway/YouTube:  @kallaway  TikTok: https://www.tiktok.com/@kanekallawaywknds Podcast:  @wkndstv  --------------------🔥 WANT FREE GAME?Send us a picture of your Apple & Spotify reviews to [email protected] and we'll make you a playbook in a future episode.--------------------📈 GROWTH PLAYBOOKS, STRAIGHT TO YOUR INBOX:For growth playbooks, deep dives, and marketing case studies, get subscribed athttps://www.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1CHAPTERS:00:00 - Intro & Kane's Creator Journey06:21 - "The Artist Gap". The challenges of learning how to make content.08:33 - Are side hustles possible? The importance of going all-in.15:01 - Kane's content creation process, explained.17:07 - Should you give away your business' biggest secrets?23:23 - Top of funnel vs bottom of funnel content. Which is more important?29:57 - When Ben Shapiro STOLE Kane's content.35:05 - Kane got an Apple Vision Pro.36:10 - How important is Quality in being a successful creator?38:34 - What is the most important aspect of high quality content?40:05 - Kane's storytelling structure.41:34 - How to write a good hook.45:29 - Coming up with a fresh take about something that's huge.47:11 - Is Kane going to go all-in on YouTube?49:52 - Identity Dissonance & Drifting from the goal53:02 - How do you keep your focus when working on so many things?