02 - Pricing, Stop Undervaluing Yourself

from Built Not Bought - The Service Business Podcast · host Brett Hevers

Too many service business owners set their prices too low, either because they think it’ll get them more work or they’re worried people won’t pay higher rates. In this episode, I talk about why undercharging is a mistake, how to price based on value instead of just time, and how to deal with customers who always want a discount.Got a question or something you want covered in a future episode? Let me know.Website: www.shinexgroup.com.auEmail: [email protected]

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This episode was published on March 10, 2025.

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