EPISODE · Apr 9, 2025 · 14 MIN
02: What is a brand?
from Grown from Within Podcast · host Melissa Heckel | Branch Creative Co.
In this episode, we’re getting to the heart of what branding really is—and it’s so much more than a logo or a pretty color palette. Although, I do love pretty things! A brand is a gut feeling, shaped by the way people experience and interact with you. Especially for coaches, being intentional about your brand can create powerful connections and build real trust. We’ll talk about how every touchpoint plays a part, and why clarity and consistency are key to showing up in a way that feels true to you and resonates with the people you’re here to serve.
What this episode covers
In this episode, we’re getting to the heart of what branding really is—and it’s so much more than a logo or a pretty color palette. Although, I do love pretty things! A brand is a gut feeling, shaped by the way people experience and interact with you. Especially for coaches, being intentional about your brand can create powerful connections and build real trust. We’ll talk about how every touchpoint plays a part, and why clarity and consistency are key to showing up in a way that feels true to you and resonates with the people you’re here to serve.
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02: What is a brand?
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