020: The Words Your Audience Wants to Hear with Seth Godin

Visit MaxwellLeadership.com/Speak to learn more about the Maxwell Leadership Certified Team!  In this episode, Roddy Galbraith and special guest Seth Godin explore the power of understanding your audience's worldview and how it shapes the way they receive your message. Seth shares practical strategies for speakers to connect authentically, showing listeners how to help their audience feel affirmed and "enrolled in change" rather than alienated. The discussion highlights why storytelling and leading with empathy create meaningful impact, while also touching on the difference between wants and needs. Listeners leave with actionable advice on building trust, using stories ethically, and inspiring lasting change from the stage.