020: Why Your Body Isn't Your Business Card - Building a PT Industry That Actually Works episode artwork

EPISODE · Apr 17, 2026 · 57 MIN

020: Why Your Body Isn't Your Business Card - Building a PT Industry That Actually Works

from the not so typical fitness podcast · host Rhiannon Cooper

Send us Fan MailRhiannon once won a "biggest transformation" award at her gym, and the first thing her PT said wasn't how do you feel? It was: your next goal is 12 stone. That moment, where a hundred pounds of progress was reduced to a number on a scale, is exactly why this conversation exists.In this episode, Rhiannon Cooper (Not So Typical Fitness) sits down with Claire Bonnet, a personal trainer just three months into her career whose books are already full, to talk about what it actually means to train people well. They get into the real reason the Not So Typical PT Network exists: not just to connect clients with values-aligned trainers, but to stop good PTs from burning out alone in an industry that often mistakes a six-pack for expertise.What we cover:Why Claire's coaching business filled up fast, and it has nothing to do with how she looksThe before-and-after photo culture that's pushing vulnerable clients awayWhy collaboration isn't just nice to have, it's how the right clients find the right trainerRecovery, autonomy, and giving clients permission to have a bad dayThe loneliness of being a non-traditional PT and why community is the fixHow Rhiannon built a first-page Google ranking from scratch, and why that matters for the networkWhat fat loss coaching looks like when it's done safely and ethicallyWhere the Not So Typical PT Network is headed nextTimestamps:00:00 — Introduction to the Not So Typical PT Network03:45 — Why the fitness industry is uniquely brutal if you don't look a certain way08:17 — "Your body is not your business card"09:36 — Why Rhiannon built the network: vulnerable clients, no safe referrals11:16 — The before-and-after photo in the disabled loo (and why it's not okay)15:36 — The loneliness of being a non-traditional trainer — and why PTs leave37:27 — Recovery: the thing nobody talks about enough44:19 — Rhiannon wins a transformation award. Her PT's response says everything.Resources mentioned:⁠Not So Typical Fitness⁠⁠Daniel Priestley — Key Person of Influence⁠⁠Chris Do — The Futur⁠⁠Progress tracking: why video beats the mirror ⁠Connect with Claire Bonnet: ⁠Instagram⁠Want to join the Not So Typical PT Network? Applications are open, but vetted. It's £25/month and alignment with the network's values is required. Find the application form here: ⁠https://www.notsotypicalfitness.co.uk/pt-network ⁠Stay you. Keep showing up. Focus on the metrics that actually matter.Ever had a panic attack in the gym car park?You're not alone. Our complete guide to overcoming gym anxiety reveals why gyms feel so overwhelming for anxious people—and shares 7 proven strategies that actually work.The 5 real barriers that make gyms intimidatingPractical strategies for sensory overload & social anxietyWord-for-word gym etiquette scriptsA realistic 4-week confidence-building planRead the Complete Guide HERE

Send us Fan Mail Rhiannon once won a "biggest transformation" award at her gym, and the first thing her PT said wasn't how do you feel? It was: your next goal is 12 stone. That moment, where a hundred pounds of progress was reduced to a number on a scale, is exactly why this conversation exists. In this episode, Rhiannon Cooper (Not So Typical Fitness) sits down with Claire Bonnet, a personal trainer just three months into her career whose books are already full, to talk about what it actuall...

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020: Why Your Body Isn't Your Business Card - Building a PT Industry That Actually Works

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Send us Fan MailRhiannon once won a "biggest transformation" award at her gym, and the first thing her PT said wasn't how do you feel? It was: your next goal is 12 stone. That moment, where a hundred pounds of progress was reduced to a number on a...

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