022: Keeping it Simple with Allison McNamara

There are times when we just need to take a step back and simplify our routines. Today's guest, Allison McNamara, is the founder of MARA, a beauty brand that focuses on natural, nontoxic algae base face oils powered by the sea. She shares her tips for taking care of your skin and why she suggests a simple skincare routine. We discuss her career and experience working in the fashion and beauty industry. She gives insight to those who may be aspiring to break into the beauty industry and why you need to pay your dues in your career. We also chat about using Instagram and social platforms as a business tool and why you shouldn't spend your time worrying about the algorithm.    What's in this episode: What made Allison decide to start Mara Getting her brand into retailers How Allison stays inspired  Taking an ingredient-focused approach to skincare Building a work-life balance and taking time to disconnect Capitalizing on Instagram and tapping into social media as a business tool Allison's advice for taking care of your skin and keeping a simple skincare routine Her tips on how to get started in the beauty industry Feeling that she had to choose between fashion and beauty How Allison crafts a life she loves Paying your dues in your career  Not worrying about engagement and the algorithm  What Allison does on her days off that brings her joy   From Allison: I'm Allison, the Founder of MARA and I'm so excited you're checking out my natural, nontoxic line of algae face oils powered by the sea. As a beauty editor and digital influencer, I was tired of using oil after oil comprised of the same ingredients with lackluster results, so I made my own! We crafted a proprietary algae blend that is used throughout the line and loaded our formulas with superfood ingredients that will make your skin sing. I believe in simple skincare with clean ingredients–try MARA and get ready to #SeatheGlow.   Connect with Allison: Website | Mara Beauty Instagram | Allison's Instagram   Links: Sapiens: A Brief History of Humankind by Yuval Noah Harari   I would love to hear from you! Connect with me on Facebook, Instagram, YouTube or on my website. If you enjoyed this podcast and you haven't already, I'd like to encourage you to subscribe that way you won't miss a single update. Craft a Life You Love by taking a small step toward turning happiness and fulfillment by savoring this season no matter where you are in your life and in the world.