027: Growth Marketing Lessons From Inbound.org’s 5x User Growth w/Sam Mallikarjunan

When I read Sam’s post “The Hard Choices Behind How Inbound.org Grew 5x” (they now have over 160,000 members) I knew I needed to get Sam on Experts On The Wire.We dissect many of the elements of their growth, including – why you need to ignore your earliest adopters, keeping a team focused on one thing (only the things you can grow with statistical significance!), how they leveraged SEO, their homepage algorithm – and the secrets behind the “persona” and micro-copy on Inbound (hint: it’s modeled after a real person!)Enjoy!And don’t forget to subscribe on iTunes!LinksHubSpotInboundHow Inbound Grew 5xMozHow Not to F**k Up Your First 90 Days as CMOStack OverflowQuoraHow HubSpot Writes MicrocopyMailChimp Style Guide37 SignalsWhy Medium WorksMy Favorite Sales Email EverHow to Sell Better Than AmazonPeopleSam MallikarjunanDharmesh ShahRand FishkinMary GreenEd FryAlex SchultzAlaura WeaverBrian LenneyCasey HenryGary VaynerchukAgendaWhat is HubSpot Labs?Inbound.org“It started as Dharmesh and Rand’s side project but got too big.”How Inbound grew (a lot)“We tried to create the Avengers team of the marketing world.”Growth Tactics“Your early adopters will rarely form the core of your future growth.”“Velocity indicates value.”Featured content“Should we allow people to sign-up without Twitter?”PersonasThe why is more important than the whoImplicit and explicit dataMeasurementStatistical significance“Let’s get to X number of subscribers before we start doing advanced lead attribution.”Build a reliable bank of dataSEO and Inbound.org“We’re going to stop building new features and focus on SEO.”The Smartest Inbound Marketing Community OnlineUsing microcopy“Tone/personality of site is modeled after……”“Puts happy juice in your brain.”Depth and WidthWidth of opportunity is a more valuable business practiceMany ecommerce sites lack the confidence that customers will buy againPublishing on Outside Sites (LinkedIn Pulse/Medium)Focus on building your own sustainable blog/brandHumorDon’t ask, “Does humor work?” but “Does it work with the persona I’m going after?”Dharmesh Wisdom“Focus, focus, focus.”“Always solve for the customer.”The post 027: Growth Marketing Lessons From Inbound.org’s 5x User Growth w/Sam Mallikarjunan appeared first on Evolving SEO.