027. MONTANA FLORA [VIDEO]

From local flower shop to Sydney’s most in-demand wedding florist — the rise of Montana Flora.In this episode, we sit down with Tina, the powerhouse behind @montana__flora, the name on every stylist’s speed dial and one of Sydney’s most sought-after floral designers for weddings and luxury events.With a background that includes owning a local flower shop in Parramatta, teaching floristry at TAFE, and building a brand known for its scale, consistency and elegance, Tina opens up about the real world of floral production—far beyond the pretty petals.We dive into:– What it takes to break into the high-end wedding market– Working under pressure for 600+ guest weddings– The realities of sourcing, staffing and scaling in florals– Dealing with unpredictable clients and ever-changing briefs– Educating clients on value vs vision– Balancing business, family and burnout in a physically demanding industryTina also shares what grounds her through the chaos, the most meaningful work she’s ever done, and what she hopes her children remember about her one day.Whether you’re a florist, stylist, planner, or just love hearing what really goes on behind the scenes — this episode is rich with insight, honesty and heart.HOSTED BY @georgejohnphotographyPRODUCED BY Daniel JohnBROUGHT TO YOU BY @crewtable