029 - Brand Strategy & Communication

What does it mean to develop and find your brand strategy and communication? Not just telling the story of your brand, while important and very much connected, but the development and execution of how you talk and look.  We hit on: How do you get the essence of who is behind the label, into the label? Into the story? Into the marketing?  How do you overcome the hurdles of existing in limited markets and digital space and continue to grow the presence without a physical location consumers can visit?  How do you wrestle with tying together and, at the same time, differentiating the identity of the podcast brand with the identity of the spirits brand? If you polled consumers of your brand, would they be able to articulate your story based on the decisions made in how you look or how you communicate be it in-person or digitally? and much more. For questions or topic requests on upcoming episodes, email us at [email protected].