03 Social Media & Viral Video - With David Glenwright of JC Social Media

In this episode we take a look at social media and the viral video phenomenon. We find out what makes a great viral video and how to compete against all of those dancing cat videos online. We look into the psychology of social sharing, and why it's so important for your content to engage a strong emotional response, and we also discuss tips on how to ride the viral wave without falling off. JC Social Media are one of the UK's largest dedicated social media agencies who specialise in creating social strategies and online presences to reflect the vision of their clients. As Head of Training Services, David Glenwright is responsible for developing bespoke social media training sessions for a variety of organisations and businesses. I caught up with David at the JC Social Media office in Birmingham.....   MORE INFORMATION: For more information on this episode, and to view accompanying images and videos, visit the episode web page at: https://www.slinkyproductions.co.uk/backlight/03-social-media-viral-video-david-glenwright You can visit JC Social Media at: http://www.jcsocialmedia.com   ABOUT BACKLIGHT: Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers. Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you explore how to enrich your video content, and how to maximise distribution channels and audience reach. * Backlight (noun); Illumination from behind which helps to give depth to an image. * Backlight is brought to you by Slinky Productions - a video production company based in Birmingham UK - https://www.slinkyproductions.co.uk