#034 - A estratégia de Itaú para o Rock In Rio 2022 (com Pedro Smith)

from Branding em Tudo · host Galileu Nogueira

O Itaú teve mais de R$12MM de retorno em mídia espontânea no maior festival de música do Brasil e se tornou o patrocinador com mais menções no Twitter, quebrando recordes e recordes. Mas será que tudo isso foi "por acaso"? Na entrevista de hoje bati um papo com Pedro Smith, gerente de conteúdo e redes sociais da marca, que já está lá há 4 anos ajudando a construir uma estratégia forte de presença digital e conteúdo.  #branding #brandingemtudo #marcas #brand #rockinrio #itau  ---- Entre na lista de espera da Turma 08 da Imersão BDP > galileunogueira.com/bdp  ---- Não deixe de me seguir nas redes sociais. Acesse:  Instagram - https://www.instagram.com/galileunogueira  Linkedin - https://www.linkedin.com/in/galileu/  ---- Apresentação: Galileu Nogueira (@galileunogueira)  Edição de áudio e Sonoplastia: Pâmela Jucio  Design: Mars Comunicação  Redes Sociais: Brenda Barboni e Bê Aguiar  RP: Rebecca Sturki

What this episode covers

O Itaú teve mais de R$12MM de retorno em mídia espontânea no maior festival de música do Brasil e se tornou o patrocinador com mais menções no Twitter, quebrando recordes e recordes. Mas será que tudo isso foi "por acaso"? Na entrevista de hoje bati um papo com Pedro Smith, gerente de conteúdo e redes sociais da marca, que já está lá há 4 anos ajudando a construir uma estratégia forte de presença digital e conteúdo. #branding #brandingemtudo #marcas #brand #rockinrio #itau ---- Entre na lista de espera da Turma 08 da Imersão BDP > galileunogueira.com/bdp ---- Não deixe de me seguir nas redes sociais. Acesse: Instagram - https://www.instagram.com/galileunogueira Linkedin - https://www.linkedin.com/in/galileu/ ---- Apresentação: Galileu Nogueira (@galileunogueira) Edição de áudio e Sonoplastia: Pâmela Jucio Design: Mars Comunicação Redes Sociais: Brenda Barboni e Bê Aguiar RP: Rebecca Sturki

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#034 - A estratégia de Itaú para o Rock In Rio 2022 (com Pedro Smith)

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This episode was published on September 20, 2022.

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