035: Finding Your Unique Selling Proposition: Secrets to Standing Out in a Saturated Market

Would you categorize yourself as a member of the “Sandwich Generation?”

Someone over 50, stuck in between your grown or launched children and your aging parents?

If you are, organizing multiple areas of your life can get complicated. Not to mention those tough conversations, between you and your parents, about their state of affairs. 

In this week’s spotlight episode of The Power Of The Pivot, I chatted with Mary Williams about how she found her super niche in the crowded real estate industry.

When she first pivoted into her new career (at the beginning of the pandemic), one of the first questions I asked her was, “How are you going to stand out?” And “What is going to make you different from the rest?”

It wasn’t until she was faced with navigating the probate process with her own parent’s estate that she realized that the lessons she learned could help so many others. 

In this week’s spotlight episode of The Power Of The Pivot, I chatted with
Mary Williams about how she found her super niche in the crowded real
estate industry.

When she first pivoted into her new career (at the beginning of the
pandemic), one of the first questions I asked her was, “How are you going
to stand out?” And “What is going to make you different from the rest?”

It wasn’t until she was faced with navigating the probate process with her
own parent’s estate that she realized that the lessons she learned could
help so many others.

Highlights:

7:20 - The importance of systems which are the main foundation for any business, especially in staying organized

11:04 - Being prepared and going through the  Trust and Probate process with loved ones requires a specialist who knows what they are doing

19:43 - The importance of connection and peers from supportive women who have other points of view and perspectives.

24:54 - how being a taskmaster is a really good thing and the importance of knowing when to listen.

33:12 - There is so much value in mentoring and coaching and if one can look at it as part of their systems, it becomes part of their everyday rituals

Links:

Visit Mary's website
Follow Mary on LinkedIn

Visit Susan’s website
Follow Susan on Instagram
Join the What’s Next Roadmap
Join The Social Squad
Automate - A Guide For On-Line Digital Marketers
Download Tap Into It - A FREE guide for business builders