037 - Digital Content and the Funnel to Sales

Digital content for spirit brands can be tricky - with the three tier system it can be difficult to funnel people through to a conversion in the same way other industries can. Are we stuck in the top of the funnel? Are we in an echo chamber of content creation? In the end - are brands' main goal to lead to sales or to grow reach from the brand, and by nature of growth, bring more attention (thus hopefully sales) to the brand? Today we dive into digital content and the funnel to sales. We hit on: Where and/or when did you first start dabbling in the content creation trends and how they could be adapted to bourbon?  When you saw the initial viral growth on TikTok for Bourbon Pursuit, was there any measurable conversion to your various social channels or listeners of the Bourbon Pursuit podcast?  How do you track conversion of sales through digital marketing when the industries system often prohibits the ability for brands to directly link to purchasable product?  Is there a way to attribute for localized foot traffic into local retailers from digital content funnels? What type of content from a brand really keeps you wanting to remain engaged?  and much more. For questions or topic requests on upcoming episodes, email us at [email protected].