037. Expertise is Not Enough w/ Jeff Bartsch

Quiz time – true or false: if you’re an expert who works with clients, being REALLY good at what you do is enough to be compensated well for it. First the bad news: your expertise is not enough. In this episode, Jeff dives into why, and talks about the good news about what to do with your expertise and building a successful client base. -💡 RESOURCESGet started with the Story Greenlight Roadmap™: https://www.storygreenlight.com/consult- 📝 SHOW NOTES00:00  The danger of expertise00:52  The Master Story Framework and Experts02:48  Mistakes experts make in building a business04:20  An expert is not always an entrepreneur05:33  Jeff's early mistakes as an expert building a business07:51  Expertise is not a business growth solution09:44  Expertise is not enough to build a successful business10:52  The first step to getting clients as an expert----FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!Get your free worksheet right now at https://www.storygreenlight.com/powerstory.