038: Artificial Scarcity in Marketing Messages

Episode 38 of the Marketing Minute from Minimum Viable Marketing podcast, hosted by Brandi, titled "038: Artificial Scarcity in Marketing Messages" was published on February 18, 2019 and runs 7 minutes.

February 18, 2019 ·7m · Marketing Minute from Minimum Viable Marketing

Summary

Have you ever seen one of those ads that says "Only 50 copies left" - for an ebook? It doesn't make sense! That's artificial scarcity in marketing messages at play. In this episode, I dive into when you should (and shouldn't!) use scarcity in your marketing messages:  Blog Post: https://heybrandi.com/artificial-scarcity-in-marketing-messages Facebook (for question of the week): https://www.facebook.com/HeyBrandi Instagram (for question of the week): https://www.instagram.com/hey.brandi/ Order Minimum Viable Marketing: https://www.amazon.com/dp/B07L2KKPXM

Episode Description