#04 (EN) Entering the Economy of Trust

There are terms that resonate deeply with many – and yet mean something different to each and every one of us. One of them is realness. Positioned somewhere between associations such as authenticity, substance, and attitude, this construct raises a central question: What does “genuineness” mean in a consumer landscape where algorithms determine assortments, prices are systematically undercut, and platforms like Shein or Temu create structures that stand in absolute contrast to traditional value chains (and values per se)?This is precisely where the new episode of the style in progress podcast format Curated Coincidence begins.Under the title “Entering the Economy of Trust,” Lisa Hollogschwandtner and Stephan Huber discuss the current issue – and realness as an economic approach rather than a moral demand; as an economic model built on trust, reliability, and long-term relationships. Realness is not a counter-concept by principle. It is a construct that reflects the future – because it is built on something that cannot be automated: credibility. Proximity. Attitude.