051 - David Komie's Awesome Lawyer Branding

Today I noticed the billboard of David Komie, an attorney in Austin who breaks the conventional lawyer mold with his dreadlocks and “rocker” appearance. His unique branding makes him appealing to a demographic that might otherwise be disenchanted with the legal process. The creative lesson I took from this Noticing is that daring to be unconventional in your field can resonate strongly with a particular audience. Artists and writers can benefit from this kind of bold branding, challenging the status quo to attract a devoted following.WANT MORE?Members get extra episodes of the podcast, extra companion blog posts (see below), and more every week … all for the price of a fancy coffee. Learn about membership here.Prefer reading?Listening to the Art of Noticing podcast is only one way to get these lessons. Every episode of the podcast also has a complete companion blog post, all of which you can find here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit johnnybtruant.substack.com