053: Improve SEO on a Well-Established Blog with Liz Berg

If you have a huge bank of blog content, updating SEO might seem like a daunting task. Liz walks us through smart strategies that will help us wrap our heads around getting started: - Know your content and find a way to keep track of it. - Target posts that fall between positions 11 and 20 on Google. - Liz provides a helpful checklist to use a guide as you comb through old posts (think: adding alt tags, interlinking and keywords). - Remember not to compare your journey to anyone else's!