054 - The Big Picture in 2024

There are always small hurdles and goals we are continually going through here at the distillery, but we have to make sure we pull back a bit to look at some of the larger picture goals and projects for 2024, with the largest one being the space on Whiskey Row. From hiring to interior design to drink menus, there are so many moving pieces that need focus over the next 9-10 months and we dive into those today. We hit on: How do you forecast on hand stock for products/blends going into a full retail experience?  What is the current state of the building, and what architectural challenges are you facing? What does it look like to analyze your label and packaging to ensure it communicates clearly to the most amount of consumers or potential consumers? What is the current consumer even looking for in a bottle design? What is the direction of the barrels and blends and products slated for 2024? and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at [email protected].