EPISODE · Mar 23, 2026 · 25 MIN
066: How Underpricing Is Costing You Tens of Thousands (And How to Fix It)
from You Are Your Biggest Asset - Hosted By Carina Groombridge · host Carina Groombridge
Are you charging based on your value… or based on what feels “safe”? Underpricing is one of the most common (and costly) patterns for business owners, and it often has nothing to do with skill or experience, and everything to do with belief.In this week’s episode of You Are Your Biggest Asset, host Carina Groombridge breaks down why so many entrepreneurs undervalue their time, hesitate to raise their rates, and end up leaving significant money on the table. She challenges the idea that pricing should feel comfortable and explains why stepping into your expertise requires backing it up with numbers that reflect your true value.Carina also addresses the fear around raising prices, including with existing clients, and why it’s not only necessary for business growth, but also a sign of leadership. If you’ve been second-guessing your pricing or avoiding those conversations, this episode will push you to rethink how you position… and pay yourself.Key Takeaways:✔ Underpricing often stems from mindset, not market demand.✔ Charging for your time, experience, and results is essential for sustainable growth.✔ Raising your prices is part of evolving as a business owner—not something to feel guilty about.Call to Action (CTA):Did this episode resonate with you? Don’t forget to hit the Follow button on Spotify so you never miss an episode of You Are Your Biggest Asset. And if you found value, leave a review to help more business owners discover the show!Links and Resources Mentioned:📲 Instagram: https://www.instagram.com/carinagroombridgecoaching/📲 Facebook: https://www.facebook.com/carina.groombridge📲 LinkedIn: https://www.linkedin.com/in/carina-groombridge🌐 Website: www.carinagroombridge.com📅 Schedule a Call: https://calendly.com/bookcarinagroombridge/discoverycallAbout the Host:Carina Groombridge is a business coach, entrepreneur, and mom who helps service-based business owners scale sustainably while embracing their role as their biggest asset. With a mix of actionable strategies and mindset work, Carina empowers her clients to create thriving businesses without burnout.Closing Message:Your business will only grow as much as YOU do. Remember to invest in yourself, because you are your biggest asseThis podcast is hosted by Carina Groombridge, produced and edited by Robyn Flynn from Le Studio Quinze.
What this episode covers
Are you charging based on your value… or based on what feels “safe”? Underpricing is one of the most common (and costly) patterns for business owners, and it often has nothing to do with skill or experience, and everything to do with belief.In this week’s episode of You Are Your Biggest Asset, host Carina Groombridge breaks down why so many entrepreneurs undervalue their time, hesitate to raise their rates, and end up leaving significant money on the table. She challenges the idea that pricing should feel comfortable and explains why stepping into your expertise requires backing it up with numbers that reflect your true value.Carina also addresses the fear around raising prices, including with existing clients, and why it’s not only necessary for business growth, but also a sign of leadership. If you’ve been second-guessing your pricing or avoiding those conversations, this episode will push you to rethink how you position… and pay yourself.Key Takeaways:✔ Underpricing often stems from mindset, not market demand.✔ Charging for your time, experience, and results is essential for sustainable growth.✔ Raising your prices is part of evolving as a business owner—not something to feel guilty about.Call to Action (CTA):Did this episode resonate with you? Don’t forget to hit the Follow button on Spotify so you never miss an episode of You Are Your Biggest Asset. And if you found value, leave a review to help more business owners discover the show!Links and Resources Mentioned:📲 Instagram: https://www.instagram.com/carinagroombridgecoaching/📲 Facebook: https://www.facebook.com/carina.groombridge📲 LinkedIn: https://www.linkedin.com/in/carina-groombridge🌐 Website: www.carinagroombridge.com📅 Schedule a Call: https://calendly.com/bookcarinagroombridge/discoverycallAbout the Host:Carina Groombridge is a business coach, entrepreneur, and mom who helps service-based business owners scale sustainably while embracing their role as their biggest asset. With a mix of actionable strategies and mindset work, Carina empowers her clients to create thriving businesses without burnout.Closing Message:Your business will only grow as much as YOU do. Remember to invest in yourself, because you are your biggest asseThis podcast is hosted by Carina Groombridge, produced and edited by Robyn Flynn from Le Studio Quinze.
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066: How Underpricing Is Costing You Tens of Thousands (And How to Fix It)
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