07. Kan kunderne klare SEO selv nu? med Carsten Østergaard

from AI vinder frem - hvad sker der med SEO? · host Lars Skjoldby

AI gør det nemmere end nogensinde at producere indhold, analysere markeder og bygge værktøjer. Men betyder det, at virksomheder ikke længere har brug for et bureau?I denne episode taler jeg med Carsten Østergaard, Head of SEO i Become, om hvordan AI ændrer arbejdsdelingen mellem kunde og bureau. Vi taler om automatisering af content, AI assistenter, tracking i sprogmodeller og hvorfor klassisk SEO arbejde stadig er afgørende, selv når klik flytter sig til AI overviews.Du får blandt andet indblik i:Hvorfor synlighed og brand mentions fylder mere end placeringerHvad kunder reelt kan automatisere selv og hvor det stopperUdfordringerne ved at måle synlighed i ChatGPT og GeminiHvorfor produktfeeds og live data bliver kritiske i AI shoppingHvorfor Human in the Loop stadig er nødvendigtEn episode om AI, ansvar og bureauets rolle i en ny SEO virkelighed.

NOW PLAYING

0:00 46:00

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

Bringing it all together.

Mar 31, 2026 ·54m

Why is the vendor role so contentious in the cyber ecosystem?

Mar 27, 2026 ·14m

But what do you really want?

Mar 24, 2026 ·42m

Strategic approaches to talent: A practical guide.

Mar 20, 2026 ·42m

Mid season reflection with Kim Jones.

Mar 17, 2026 ·41m

Is the role of the CISO adding to the confusion?

Mar 13, 2026 ·44m

Similar Podcasts

Flottengeflüster ALD Automotive Österreich | LeasePlan Beim Flottengeflüster powered by ALD Automotive | LeasePlan präsentieren Jörg Janik und Peter Gutenbrunner alle zwei Wochen spannende Informationen rund um das Thema nachhaltige Mobilität. Beide beschäftigen sich schon lange mit der Thematik und bringen umfangreiches Fachwissen mit. Sollten sie aber doch einmal nicht weiter wissen, werden unsere Expert*innen hinzugezogen, die ihnen gerne mit Rat und Tat zur Seite stehen. Denn sie wissen was sie wandern Manuel Andrack Alles über Premiumwanderwege, die schönsten Wege in Deutschland. Sensationelle Outdoor-Erlebnisse auf 750 Premiumwegen. Moderiert von Manuel Andrack (Sidekick der Harald Schmidt Show) und Klaus Erber (Vorsitzender des Deutschen Wanderinstituts.) AI Erik's Podcast Audio Erik Conn The AI News Podcast where we talk AI. CISO Perspectives (public) N2K Networks This season on CISO Perspectives, host Kim Jones explores some of the challenges of leading through uncertainty. We explore the complexity of the changing nature of regulation and working with the federal government, the evolution of privacy and fraud, and how emerging technologies like AI and quantum computing are changing cyber. When you don’t know what questions to ask, you’re afraid to ask, or don’t know who to ask, CISO Perspectives provides the foundation for learning in this brave new world.

Frequently Asked Questions

How long is this episode of AI vinder frem - hvad sker der med SEO??

This episode is 46 minutes long.

When was this AI vinder frem - hvad sker der med SEO? episode published?

This episode was published on February 19, 2026.

What is this episode about?

Can I download this AI vinder frem - hvad sker der med SEO? episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!