072 - Kentucky Bourbon Festival & Bourbon & Beyond Recap 2024

Another year, another festival recap! In today’s episode of Behind the Pursuit we reflect on our experiences at the recent Kentucky Bourbon Festival and Bourbon and Beyond Festival. We discuss the evolution of Pursuit Spirits over the last three years and how our presence at these festivals has changed over those years. The conversation highlights the importance of brand storytelling, the growing popularity of Double Oaked, and the intersection of bourbon culture with music festivals. We share insights on consumer behavior, sales performance, and the overall atmosphere at the events, emphasizing the excitement and community surrounding bourbon and whiskey tasting. We hit on: With this being the first year hosting the events on separate weeks, did you prefer that to when it was all on one weekend?  What did you look forward going into KBF this year? Did you do anything differently? How does it feel that people aren’t asking your story anymore? How do you keep your story integrated but pivot to what’s more of the focus with consumers? Was anything surprising about what people enjoyed during the tastings at the booth? Did KBF feel bigger without sharing the stage with Bourbon & Beyond? What role do you feel bourbon plays in a growing annual music festival? What do the results of these last two weeks have you thinking about for next year? and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at [email protected].