08: Missed Opportunities Most Business Owners Overlook: Easy Upsells, Accessibility Wins, and Messaging That Sells

If you’re leaving money on the table, it’s not because you’re lazy; it’s because you’re blind to easy revenue boosts. In this episode, Sharon breaks down a real-world example from a festival vendor who charged $5 to put a snake around her neck. But he never mentioned that she could add a second snake for just $2 more. Zero signage. Zero offer. Zero upsell. At an event with an expected attendance of 1.5 million people over 3 days, that’s a missed opportunity and missed revenue.You’ll learn how to:Spot and package quick upsells and cross-sells that boost average order value on the spotConsider how accessibility gaps, or not showing you care, can quietly push paying customers to your competitorsUse bold, curiosity-driven messaging that gets people to stop, look, and buyIsn’t it worth less than 20 minutes of your time today to listen to this episode and walk away with a checklist to increase conversions this week, not next quarter?In this episode, you will learn:The Snake Lesson - The $5 main offer and the $2 add-on no one heard about. Simple signage and conversation that could have added $400 or much more, with zero extra labour. How to build a “Good, Better, Best” offer on the fly.Instant Upsell Framework for Any Business - What’s the faster, safer, premium, or bundle version of what you already sell? Add a visible price anchor and a one-sentence callout: “Most people choose…” Train your team to ask one clean question at checkout: “Want to add X for only $Y?” Or have this option on your website. Accessibility = Revenue, Not Red Tape - A 40-year-old business is likely losing customers because the location is not accessible. Messaging That Pulls People In - The “This is a bad place for a diet” sign and why it works. Crafting curiosity headlines that get attention without confusing the buyer. Use proof, specificity, and a simple next step. Points To Ponder:# 1Where in your business are you currently holding yourself back because you feel that what you’re doing has seemingly been working for some time, and you haven’t stopped to evaluate if you are really optimizing your opportunities? # 2Where are you leaking opportunities in your business, and what is it potentially costing you?What would it take for you to start taking steps towards moving forward differently, even if it was just to test out a new promotion, strategy, or system?#3What will you do to plug the leaks and start taking advantage of new opportunities to grow your business?