088: 6 Steps to Creating Your Perfect User Avatar with Megan Porta

It is impossible to make an effective plan for your business if you don't know who you are speaking to. Your avatar will be your guide as you create your amazing content! - What is an Ideal Customer Avatar is and why do you need one for our business? - First, you need to gather information about your audience. - Give your avatar a name and start filling in the details about him or her. - Define specific struggles he or she is having. - Now it's time to strategize about ways to solve your avatar's unique struggles. - Put it all together in a place where you can access it easily and frequently.