096 - Kentucky Bourbon Festival Recap 2025

Another year, another festival recap! In this episode of Behind the Pursuit, we share our takeaways from the 2025 Kentucky Bourbon Festival. We dive into how our booth placement shaped the weekend, the activations we brought to the event (and a few others that caught our eye), and the trends we noticed across the festival floor. We also talk about the reception to our expanding lineup, from Cognac Rye to the Mellwood Collection, plus where we see room to keep pushing limited expressions to meet growing demand. All that and more in this year’s festival wrap-up! We hit on: 00:00 Welcome and Festival Recap 03:24 Kentucky Bourbon Festival Highlights 10:21 Sales and Community Engagement 17:31 Brand Observations and Future Trends 24:07 Exploring Craft Bourbon and Flagship Expressions 27:54 Consumer Experience and VIP Access at Bourbon Fest 30:45 Festival Layout and Vendor Interaction 34:20 New Releases and Trends in Bourbon 39:02 Accessibility and Consumer Preferences in Bourbon and much more. P.club by Pursuit Spirits puts you in the inner circle. As a member, you’ll unlock exclusive distillery-only releases, VIP access to live virtual tastings with Q&As, 10% off all merch and special perks. Whether you choose free doorstep delivery or distillery pickup, you’ll always be first in line for our newest drops. With a flexible cart and priority access to limited barrels, P.Club isn’t just a membership—it’s your all-access pass to Pursuit. ⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up today⁠⁠⁠⁠⁠⁠⁠⁠⁠. Come and see us at 722 W. Main Street! Be sure to visit⁠⁠⁠⁠⁠⁠⁠⁠⁠ pursuitspirits.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠.