#1 - Ginger Siegel of MasterCard - Small Business Mastery

In this episode of This Week in Small Business, join host Eytan Bensoussan as he sits down with Ginger Siegel, the North America Small Business Lead at MasterCard. Together, they delve into the pivotal topic of digitization for small businesses and the ever-evolving landscape of consumer behaviors. Ginger underscores the critical importance of safeguarding small businesses against cyberattacks, offering invaluable insights into cybersecurity measures. Throughout the conversation, both Eytan and Ginger highlight the significance of establishing robust financial management tools right from the inception of a business venture. Ginger encourages small business owners to have confidence in their ventures and actively seek tools and resources to boost growth and efficiency. Real-life success stories of small businesses seizing opportunities and thriving are shared as inspiring examples. Ginger also sheds light on strategic partnerships with industry giants like QuickBooks, Adobe, GoDaddy, Shopify, and Hootsuite, presenting them as invaluable tools for small business owners. The conversation highlights the pivotal role played by marketing tools, operational efficiency solutions, and digital banking services, with a special mention of NorthOne, in driving small business growth. Connect with Ginger Siegel: LinkedIn: https://www.linkedin.com/in/ginger-siegel-0118016 MasterCard: https://www.mastercard.us/ Follow This Week in Small Business:  Instagram: https://www.instagram.com/thisweekinsmallbusiness/  YouTube: https://www.youtube.com/@ThisWeekinSmallBusiness/ Twitter: https://twitter.com/thisweekinsmb Website: www.northone.com