1. Shaping Tourism Strategy with Data-Driven Insights

from Tour Tech: Your 5 Weekly Takeaways to Tourism Success · host Tour Tech

In episode 1 of our "Tour Tech: Your 5 Weekly Takeaways to Tourism Success" podcast series, you'll learn about the transformative power of data in shaping tourism strategies and aligning all stakeholders around the same objectives. In this episode, we'll be joined by Anu Summanen, Executive Manager, Visit Pyhä-Luosto Wille Markkanen, Managing Director, Salmi Platform Discover how to build successful collaborations to collect and interpret sentiment data to drive a more competitive and sustainable destination. The podcast series is part of the Tourbit project, co-funded by the EU's COSME programme, with the support of the Catalan Tourist Board, Barcelona Chamber of Commerce, Paris & Co, Arctur Doo, Hub Brussels, Iceland Tourism Cluster, Lapland University of Applied Sciences and NEST - Tourism Innovation Center.

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This episode is 35 minutes long.

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This episode was published on March 11, 2024.

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