1 Smart Business Story: Grüns’ Journey to a $1.2 Billion Acquisition

Back when Chad Janis was in graduate school, his little gummy bear company was the butt of his Stanford classmates’ jokes.     Now, nobody’s laughing. Except maybe the wise few who invested early in Grüns and saw their money multiply by 100x.     Janis’ gummy bear supplement brand, Grüns, was recently acquired by Unilever for a reported $1.2 billion. Close listeners to The Business Model feed will note that’s more than double the company’s $500 million valuation, which we covered with shock and awe a mere six months ago.     It’s been a frenzied rise for a brand that first went for sale just three years ago. Inc.’s Jennifer Conrad has the story on Grüns’ explosive path and she joins Tim Crino to talk it over on this episode of 1 Smart Business Story.