10: Brand identity for small business | the fundamental guide to an unforgettable business

As a small, creative business, creating your brand identity can feel overwhelming or intimidating. Not knowing where to start or what to consider, especially when you know that consistency is so important for brands, can hold you back from building your brand and getting your business going. To help you break free from that uncertainty, this article is your fundamental guide to all of the things you need to consider in order to create an unforgettable brand!Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklistTimestampsIntroduction: 00:42Before you create your brand identity…: 01:14So, what goes into building a brand identity?: 02:00Logo: 02:13Colors: 03:07Typography: 04:36Patterns: 06:07Icons: 06:40Illustrations: 07:30Photography: 08:14Animation: 09:38Music: 10:35Wrap up: 11:47Read the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!