#10: Creating a Movement - Michael Kalish of Following Boston

Once Instagram was solidified as a social media giant, it became a running joke that its users were actual “photographers.” The term “social photographer” grew from this skepticism, and used to identify those who were incredibly talented and possessed the ability to tell stories with their images. This was the major catalyst for Producer Michael Kalish, in creating the “Following Boston” documentary film series that launched summer 2015, and is now live in 9 US cities with more to come.Leveraging Instagram as the pulse and distribution channel for the series, @FollowingBoston has become the hottest hub in Boston quickly approaching 25k followers, and more than 250k images tagged by the community looking to have their photos featured… or perhaps to be selected to host an upcoming episode.