10. Just the One Thing- The High Cost of Hubris

Just the one thing? Out of the over 1500 case studies @Chris Baskerville has been a part of, there are plenty of examples of both brilliant and poor business decisions. Often, they come down to that one thing or decision that either turned the business around or burned the whole thing down. In these instances, what happened, what went wrong, what acts of hubris upset the business gods, and most importantly, if they managed to turn it around, how?This episode Chris will talk us through two delicious examples, one featuring a pie company that attempted to bake too quickly and another where the owner's fatal flaw may have been his deep belief in what the market was for a “new” donut. (Hint, donut).