#10 Så bygger du en hype — anatomin bakom Mon Amie-burken

from Storyhacks weekly · host Mikael Cross

Zoégas släppte en kaffeburk i Rörstrands Mon Amie-mönster. Begränsad upplaga. Inom dagar såldes burkar för över 1 000 kronor på Tradera, Facebook-grupper exploderade och media hakade på. Vad hände egentligen?I det här avsnittet bryter vi ner hypen, mekanism för mekanism- brist, flockbeteende, FOMO, statussignalering, ett väl time:at pressmeddelande från Tradera - och vi går igenom varför det var kombinationen av allt detta som skapade hysterin.

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