EPISODE · Jan 25, 2026 · 52 MIN
103. The Psychology of Decision Making in Marketing ft. Subimal Chatterjee
from Truetech · host Jaylin Man / Darian Pan
#truetalks #podcast #interview #professor #researcher #marketing #behavioralscience #decisionmaking #consumerrationality #biasesOn this episode, we sit down with Professor Chatterjee, a professor and researcher at Binghamton University, who offers a unique perspective on consumer decision-making. Professor Chatterjee dives deep into his work on behavioral economics and marketing, revealing why people make seemingly irrational decisions. We explore concepts like the "Bat and Ball problem," mental accounting, and loss aversion, as well as the strategy behind successful movie sequels. Get ready to rethink how your instincts and biases shape your choices.🎙️ Truetalks is 100% produced by us. Subscribing to our content is the BEST way to support what we do: linktr.ee/truetalkspodcast📩 Got a story or question for the next episode? Email us: [email protected] OUR COMMUNITY: discord.gg/ArUeHwnS🌱 Support your mind and body — our favorite wellness picks: https://open.spotify.com/show/1dxOOtIzwFC8wRebkX1wNlFollow Truetalks:Instagram: instagram.com/truetalks.podcastTikTok: www.tiktok.com/@truetalkspodcastSpotify: tr.ee/Sfe1TVKZLCApple Podcasts: podcasts.apple.com/us/podcast/truetalks/id1489817610Linktree: linktr.ee/truetalkspodcastDiscord: discord.gg/ArUeHwnSFollow Jaylin Man:Instagram: instagram.com/jaylin__manFollow Darian Pan:Instagram: instagram.com/darian.panFollow Brad Cannon:Google Scholar: https://scholar.google.com/citations?user=I8HElSAAAAAJ&hl=en
What this episode covers
#truetalks #podcast #interview #professor #researcher #marketing #behavioralscience #decisionmaking #consumerrationality #biasesOn this episode, we sit down with Professor Chatterjee, a professor and researcher at Binghamton University, who offers a unique perspective on consumer decision-making. Professor Chatterjee dives deep into his work on behavioral economics and marketing, revealing why people make seemingly irrational decisions. We explore concepts like the "Bat and Ball problem," mental accounting, and loss aversion, as well as the strategy behind successful movie sequels. Get ready to rethink how your instincts and biases shape your choices.🎙️ Truetalks is 100% produced by us. Subscribing to our content is the BEST way to support what we do: linktr.ee/truetalkspodcast📩 Got a story or question for the next episode? Email us: [email protected] OUR COMMUNITY: discord.gg/ArUeHwnS🌱 Support your mind and body — our favorite wellness picks: https://open.spotify.com/show/1dxOOtIzwFC8wRebkX1wNlFollow Truetalks:Instagram: instagram.com/truetalks.podcastTikTok: www.tiktok.com/@truetalkspodcastSpotify: tr.ee/Sfe1TVKZLCApple Podcasts: podcasts.apple.com/us/podcast/truetalks/id1489817610Linktree: linktr.ee/truetalkspodcastDiscord: discord.gg/ArUeHwnSFollow Jaylin Man:Instagram: instagram.com/jaylin__manFollow Darian Pan:Instagram: instagram.com/darian.panFollow Brad Cannon:Google Scholar: https://scholar.google.com/citations?user=I8HElSAAAAAJ&hl=en
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103. The Psychology of Decision Making in Marketing ft. Subimal Chatterjee
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