#107 Jen Rubio (Away) - Our goal has never been to just make luggage ( 🇬🇧)

👉 Mon sponsor du mois | Squarespace Tester Gratuitement📧 Ma newsletter | S'abonner🖥️ Ma chaîne YouTube | S'abonner— This week, we are meeting with Jennifer Rubio, co-founder of Away, the New York-based travel brand she started less than 3 years ago, which is now valued at more than a billion dollars. Enjoy our conversation! TIMESTAMPS:    00:47 - Jen introduces herself and talks about her background, from law studies to social media consulting and her social media roles at Warby Parker and AllSaints.   12:00 - How did Jen feel after her careers at AllSaints and the juice company failed? Why do people need to lose somebody or something important to change?   17:00 - Why and how did Jen decide to start Away? Did she want to create something that big?   23:00 - How do you prepare yourself to get ready for such significant growth?   25:00 - How did Jen set up her goals?   27:00 - The Brand and The storytelling: how does content fit into Away's strategy?   31:00 - What was the aha moment that made Jen realize she needed to create more than a luggage brand?   34:00 - What other brands inspire them? Her ambition to be the Nike for travel.   39:00 - How should a brand talk about sustainability? Peace Direct NGO.   42:30 - Is there something she would do differently? What do her days look like? Who would she like to listen to on this podcast?   KEY LEARNINGS: Jen was inspired by the idea of disrupting old industries through technology, storytelling, great branding, and an amazing customer experience. She believes everyone in a company should be innovative, rather than having a specific innovation role. Jen emphasizes humility and being open to asking for help as keys to success. Away's goal is to create a travel brand and community, not just make luggage. It's essential to genuinely care about sustainability and make it part of a company's DNA. Being iterative is one of Away's core values. REFERENCES: Neutrogena Warby Parker AllSaints OKRs Shoe Dog by Phil Knight Kerby Jean-Raymond Vous souhaitez sponsoriser TheBoldWay Podcast ou nous proposer un partenariat ?Contactez mon label Orso Media via ce formulaire ou [email protected]: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.   Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.