#109: Digital Product Series | What is Propel PVM Platform

In this episode of Stay Sharp in Digital Engineering, hosts Juliann Grant and Jonathan Scott continue their digital product series with Eric Schrader, Chief Product Officer at Propel Software. Together, they explore how Propel’s Product Value Management (PVM) platform expands beyond traditional PLM to unify teams, processes, and data across the entire product lifecycle—from concept to customer.Eric, a serial entrepreneur and product leader with experience at Agile Software, Coupa, and BetterWorks, shares how Propel’s SaaS solution helps high-tech, medtech, and consumer goods companies connect engineering, quality, and go-to-market teams around a single digital thread of product information.💡 Key Topics CoveredWhat is Product Value Management (PVM)? Eric explains how PVM connects every stage of a product’s journey—engineering, manufacturing, quality, marketing, and customer support—creating a unified “product thread.” Unlike traditional PLM, PVM bridges the gap between technical and commercial data, democratizing access to product information across departments.Technology Behind Propel Built on the Salesforce Platform, Propel leverages the scalability, data security, and AI capabilities of Salesforce while maintaining its independence as an OEM provider. Eric shares how the team uses Flow for low-code automation, Lightning Web Components for custom UIs, and Agentforce AI to deliver context-aware assistance—transforming PLM from a static database into a dynamic, guided experience.AI & the Future of Product Management Propel is pushing PLM into the AI era by using agent-based automation and large language model (LLM) integrations to extract value from unstructured data—like reading product documents and generating training quizzes or summarizing change requests in seconds.If you’re curious how modern PLM platforms are evolving into connected, intelligent ecosystems that empower both engineers and marketers, this episode offers a clear, practical look at how PVM redefines collaboration, compliance, and customer value.Music is considered “royalty-free” and discovered on Story Blocks.Technical Podcast Support by Jon Keur at Wayfare Recording Co.© 2026 Razorleaf Corp. All Rights Reserved.