11. Treat Your Business Like An Experiment

Hey Folks! Before we dive into the episode, a reminder that I'll be hosting a FREE MASTERCLASS on Aug 1 (5EST) called Business Anchors 101. The intention is for you to find clarity and build confidence in the foundation of your business. If you are catching this episode after August 1, the replay will be available. Sign Up Here! Alright, let's get to the good stuff shall we? I know I pick on the corporate world a bit, however there are lessons and learnings I’ve taken with me from almost 2 decades in the space that I infuse into all the work I do with you both in the business coaching space and the breathwork space (@the_heart_portal) The first of those is how I approach coaching. I don’t think it’s my job to tell you what to do. Predominantly because not many people like to be told what to do or told that they are wrong, especially as adults. It’s disempowering.  It is my job to help you see where you are, and why you are stuck from a different perspective. How I do that is through asking questions.  Questions can be the catalyst for changing just about anything. And if I can pose a question that helps you see the problem you are facing in a new way or helps a new idea to drop in, that’s empowering – and you did that.  I mean I have lots of opinions, don’t get me wrong. But it is my job to ask more questions than the opinions that I offer.   The second of those is that success is rooted in the ability to treat your work like an experiment. Anyone can follow steps but try innovation and deep work happens when you innovate and to innovate you need to experience. You experiment with ideas and approaches, products and messages. Some ideas have legs, most won’t. But no amount of information consuming or analyzing will guarantee success. You only know if you are willing to try.  So, to meld both of these things together and present a jumping off point for today’s episode: Can you begin to approach your business through the lens of it being an experiment?  Keep listening to hear how big brands like Nike, Pepsi and Lululemon approach experiments, why we as small personal brands and online businesses struggle so much with this approach and 5 steps on HOW to start treating your business like an experiment. If you need help to create momentum in your business, I have a 3-month 1:1 container focused on JUST THAT. Send me a DM, email or book a FREE 15-Minute coffee date with me to chat about where you are and let's see if we're a fit. I only want to work with you if it's a full body YES. If you like my HOT TAKES, I've launched a aptly named weekly newsletter called just that HOT TAKE - where I share all my spicy opinions and knowledge on how to build and grow a business that helps you life the sh*t out of life. Sign up here, it hits inboxes every Friday. Until next week. ILY BYEEE. HOT LINKS: IG: https://www.instagram.com/i.am.lauramurphy/ Website: https://lauramurphy.co HOT TAKES Newsletter: https://view.flodesk.com/pages/6374790df8fbb66056f9a05b Momentum (3-Month Container): https://lauramurphy.co/momentum Activate (1:1 Session): https://lauramurphy.co/activate