111. Phasing Out PFAS in Outdoor Equipment with Fjallraven

In episode 111 of the Outdoor Minimalist podcast, we introduce the highly requested topic of PFAS. You’ll get an inside look into how and why companies have chosen to use PFAS in the past and how one company has phased out the chemical to better align their products with their commitment to a better outdoor experience and a more sustainable future.  There’s much to be said about this subject, and honestly, there’s far too much to cover in just one episode. That’s why I am excited to announce that we are working on a new 10-part series dedicated to discussing what PFAS is, how it works, and why it is being phased out across the globe. Stay tuned for updates on release dates!  Leading our conversation today, I’m joined by Martin Axelhed and Donna Bruns.  Martin is the CEO of the prominent outdoor brand Fjällräven, and Donna is the global director of product.  Hailing from the small town of Örnsköldsvik in Sweden, a place where mountains and forest meet the sea, Fjällräven is an outdoor clothing and equipment company that’s committed to making nature more accessible. In true Swedish style, we focus on simplicity and practicality, and we have the utmost respect for the environment. INSTAGRAM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/outdoor.minimalist.book/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ WEBSITE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.theoutdoorminimalist.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YOUTUBE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@theoutdoorminimalist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ORDER THE BOOK: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.theoutdoorminimalist.com/book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ VENMO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@OutdoorMinimalist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --------------- EPISODE SPONSOR Diorite Gear: ⁠⁠⁠⁠https://dioritegear.com/⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠https://www.youtube.com/@dioritegear⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠https://www.facebook.com/profile.php?id=100089931191484⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠https://www.instagram.com/dioritegear/⁠⁠⁠⁠ Get 15% Off Your Next Order with the Code MINIMALIST --------------- Fjallraven Website: https://www.fjallraven.com/ Sustainability: https://www.fjallraven.com/us/en-us/about/sustainability PFC-Free Since 2009: https://press.fjallraven.com/en/story/saying-no-to-pfcrs-since-2009.html Instagram: https://www.instagram.com/fjallraven_na Facebook: https://www.facebook.com/fjallravennorthamerica -------------------- Related Episodes 3. How to Identify Sustainable Product Materials with Mary Swanson 12. What's the Deal with Natural Fibers in the Outdoor Industry? with John Gage 38. Is There an Alternative to Toxic Solvent-Based Gear Coatings? with Gabriella Whittaker 72. What’s the Deal with Deadstock? with Nicole Wilson 101. How Sustainable (and Ethical) is Wool? with Mike Sombery -------------------- Original music by Alex Carney and Ethan Wiese